Who Watches the WATCHMEN?

Seems Zach Snyder's crew is getting the viral marketing campaign for next year's Watchmen flick up and going. Perhaps they felt compelled to catch up with the effort Dark Knight started last month? Remember this one?

A little over a week ago, the Rorschach's Journal website came to my attention, by way of Harry Knowles over at AICN.com. Since then, I've been exchanging cryptic e-mails with "Rorschach" himself.

Then last night I got this broadcast message from him:

instructions.need to find mask killer.help spread word.see how. http://rorschachsjournal.com/
.RR.

No, I didn't accidentally forget to leave spaces between the words, either. But, that's Walter Kovacs for you. So, what did he want? Head over there yourself and find out.